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Within a mentality that favours free market competition, people are expected to be self-made entrepreneurs whose hard work naturally leads to economic success. The show’s avoidance of the men’s socioeconomic context aligns with neoliberalism’s focus on the individual. He explains he would rather provide for his children than spend money on his appearance. These issues are not even addressed in the episode featuring a father of six who works two jobs. As they drive through the southern U.S., the Fab Five do not mention the region’s recent recession and high unemployment rates. While topics of race, religion and sexuality are tackled in the new Queer Eye, class is never addressed. This remains true for the new version, as the show purchases new wardrobes, interior décor and tickets to cultural events that reconstitute these men as suave, desirable and employable. In the classic Queer Eye, the men are made over to reflect “a market-driven masculinity that depends on high levels of consumption.” All problems are solved through money. They link problems in this sphere with broader issues of failed romantic relationships, deficits in confidence and unrealized career aspirations. Each episode involves the Fab Five bursting through the door and dissecting the “hero’s” hair, closet, bedroom, refrigerator and emotional state. Old and new seasons of Queer Eye bring heightened scrutiny to men’s bodies and domestic lives. Men have also been reluctant consumers of cosmetic and domestic products that are often marketed as feminine. Both the self-help industry and makeover shows attempt to reinvent women’s bodies to boost “sexiness” and “confidence.” This steers women closer toward an independent, self-regulating neoliberal ideal.įewer commercial messages and forms of popular media target men’s bodies. Gender-based biases generally associate a woman’s value with her appearance and body. Queer Eye’s fitted suits, fancy avocado salads and sleek household furniture function as status symbols.Ĭultural messages reflecting this version of neoliberalism have targeted men and women differently. Integral to this display is widespread consumption: To show off your value, you must purchase a range of items to convey social, cultural and economic status. More independent and also precarious working conditions, paired with a free market economy, means individuals must now display themselves as self-reliant and highly employable. Neoliberalism, as Sender describes it, is an economic and political perspective that has accompanied the rise of the digital age. Katherine Sender describes how the show made “heterosexual masculinity… compatible with the neoliberal moment.” Scholars who analyzed the original Queer Eye picked up on this underlying compulsion. What would Jonathan say about my hair? How would Bobby jazz up my living room? I was immediately hooked on Queer Eye’s fun episodes and obligatory happy endings, but I also noticed that it inspired me to scrutinize my life through the Fab Five’s eyes. (Shutterstock) Remaking neoliberal consumers
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The original Fab Five from the classic Queer Eye for the Straight Guy at the 2003 Emmys. Indeed, the show’s focus on consumerism and outward appearance threatens its high ideals.
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These are lofty goals for a reality TV show that also offers tips for do-it-yourself exfoliating body scrubs. By so doing, Queer Eye becomes “ an antidote” to contemporary forms of toxic masculinity that narrow men’s self-expression to aggression and anger.
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Recent reviewers say the show does a good job of teaching heterosexual men how to display emotions and develop self-acceptance. This Fab Five address a wider range of issues including racism and religious differences. Bravo’s classic Queer Eye for The Straight Guy aired in 2003 and was considered daring simply by displaying gay and heterosexual men interacting on television. The show adapts to current social realities. In this eight-episode season, the “Fab Five” - gay men who are experts in grooming, fashion, culture, design and cooking - pile into a new pick-up truck to scour the Atlanta area for lonely and messy men. Netflix’s revamp of the classic makeover show Queer Eye, originally called Queer Eye for the Straight Guy, has received rave reviews.